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BAUTHNE · BEAUTY

Hydrating Gel Makeup Primer with Hyaluronic Acid | Long-Lasting Grip

4.850+ verified reviews

Original price was: $17.89.Current price is: $10.79.

Save 40%$7.10 off
Tax included · 0.81 Fl Oz
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Description

e.l.f. Cosmetics Power Grip Primer is a best-selling gel-based face primer designed to smooth skin and grip makeup for all-day wear. Its lightweight clear finish works for all skin types and skin tones, giving your skin a soft, naturally fresh look.

Formulated with hyaluronic acid, it helps the skin retain moisture for a plump and hydrated complexion. The gel texture melts into skin for a smooth base that holds foundation, concealer, and powder in place for hours.

This top-rated primer is non-comedogenic, 100% vegan, cruelty-free, made in a Fair-Trade Certified facility, and free from parabens, sulfates, triclosan, phthalates, and harsh chemicals.

Benefits
  • #1 Primer in America
  • Grips makeup for long-lasting hold
  • Hydrating gel–based formula
  • Gives skin a smooth, natural finish
  • Clear, universal formula suitable for all skin types
  • Non-comedogenic (won’t clog pores)
  • Vegan & cruelty-free
What our customers say
Customer Reviews
4.8Based on 50 reviews
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yari marie
yari marie
July 10, 2026
best primer ! i dont use nothing else.
✓ Verified Purchase7 found this helpfulRead more
Falande leger
Falande leger
June 24, 2026
I absolutely love this primer! It has a lightweight gel texture that feels refreshing and hydrating on the skin. My makeup stays in place for hours without looking cakey or dry. It creates a smooth base and helps foundation apply evenly. A little goes a long way, and the mini size is perfect for travel. I would definitely purchase this again and highly recommend it to anyone looking for a reliable primer.
✓ Verified Purchase21 found this helpfulRead more
Maria
Maria
June 9, 2026
I can’t stop ordering this, is amazing, and my make looks great whenever I use this primer.
✓ Verified Purchase12 found this helpfulRead more
Lariza López
Lariza López
June 9, 2026
Me encantó este primer. Tiene una textura ligera, se aplica fácilmente y deja la piel suave antes del maquillaje. Ayuda a que la base se adhiera mejor y dure más tiempo sin verse pesada. Además, minimiza la apariencia de los poros y mantiene el maquillaje fresco durante horas. Sin duda alguna lo volvería a comprar 😍
✓ Verified Purchase5 found this helpfulRead more
christa jolley
christa jolley
June 7, 2026
Definitely a little small for the price, but I know other brands are much more expensive. I love elf products. I'm allergic to most brands of makeup but have never reacted to and elf product. They are cheaper but good quality.
✓ Verified Purchase8 found this helpfulRead more
Momof2
Momof2
June 2, 2026
Keeps my make up in its place. Grips it to stick without a cakey feel. But using it for years
✓ Verified Purchase21 found this helpfulRead more
Cindy Fry
Cindy Fry
June 2, 2026
I’ve been using this primer for like two years now and I never regret it. It’s the best primer ever if you want your makeup to stick go buy this now.
✓ Verified Purchase12 found this helpfulRead more
Alexis Smith
Alexis Smith
May 5, 2026
The packaging is quite small but a little goes a long way… buy it
✓ Verified Purchase18 found this helpfulRead more
Shawna Ann
Shawna Ann
May 3, 2026
This primer was great for keeping my daughter’s makeup on throughout a day of prom pictures and then the dance. Felt light on her skin with no irritation on her slightly sensitive skin.
✓ Verified Purchase20 found this helpfulRead more
Chrissy
Chrissy
April 30, 2026
Bigger than I thought which is amazing
✓ Verified Purchase19 found this helpfulRead more
Home, Style, Beauty and Everyday Finds
Home, Style, Beauty and Everyday Finds
April 26, 2026
I’ve tried several high-end primers and honestly? This keeps up with all of them. First time buying and I’m genuinely impressed. It has a great grip, feels lightweight on the skin, and yes - it’s a little sticky but that’s exactly what locks your makeup in place all day. Not heavy, not greasy and doesn’t clog pores. As you can see from my photo, I’ve been putting this to work. I didn’t put it on my scar because of medical reasons. For the price, it’s a no brainer. If you’re on the fence about trying a drugstore primer… just buy it!!
✓ Verified Purchase5 found this helpfulRead more
Ven'Asia
Ven'Asia
April 25, 2026
I use this product with my everyday makeup, love itt
✓ Verified Purchase23 found this helpfulRead more
British
British
April 20, 2026
This product is a must buy 🎉🎉 especially if your a makeup beginner I would recommend using this primer and it’s very affordable
✓ Verified Purchase19 found this helpfulRead more
Yaremi
Yaremi
April 15, 2026
Elf es un producto súper bueno lo recomiendo 100% este que compré es un prime antes del maquillaje.. deben esperar a que se seque..
✓ Verified Purchase18 found this helpfulRead more
A.M
A.M
April 14, 2026
Had this product for quite sometime now. I dont use it alot but when I do use it I have no complaints. As an oily skin person it works fine for me.
✓ Verified Purchase17 found this helpfulRead more
Me encantó mucho, es muy bonito para decoración de vehículo, lo único malo es que tardo mucho en ser enviado.
Me encantó mucho, es muy bonito para decoración de vehículo, lo único malo es que tardo mucho en ser enviado.
April 10, 2026
Es súper mágica el Maquillaje se adiere a la piel completamente 😍😍😍 10/10
✓ Verified Purchase9 found this helpfulRead more
Michelle Barriga
Michelle Barriga
April 10, 2026
When I buy something brand new I expect it to be full to the rim. Don’t buy this.
✓ Verified Purchase24 found this helpfulRead more
Norah Speakman
Norah Speakman
April 8, 2026
Best primer ever and a great price
✓ Verified Purchase12 found this helpfulRead more
Hilary
Hilary
April 4, 2026
It is small, but it has such space I feel is not the right price for it.
✓ Verified Purchase6 found this helpfulRead more
IAMKACY
IAMKACY
April 3, 2026
Second time purchasing and I’m truly an elf fan and it will always exceed my expectations from the first use I could tell this product was doing something right it has. A lightweight gel like texture that feels super refreshing on the skin and blends effortlessly what really stands out is how well it grips makeup once applied my foundation goes on smoother and stays put all day without sliding or fading it creates a soft even base that makes my skin look naturally lock makeup in place while keeping the skin hydrated and dewy I also appreciate how affordable it is without sacrificing quality it genuinely performs like a high end product but at a fraction of the price plus it works well for different skin types whether you’re dry oily or somewhere in between another bonus is it doesn’t feel heavy or clog ores and my skin still feels breathable throughout the day overall this primer is a must have in my routine if you want smooth long lasting makeup on a budget honestly can’t go wrong with elf
✓ Verified Purchase18 found this helpfulRead more
Yuderka
Yuderka
March 24, 2026
Es muy bueno para uso diario
✓ Verified Purchase22 found this helpfulRead more
Kris R.
Kris R.
March 18, 2026
I bought this product as it was recommended by a makeup influencer to keep your makeup from fading off over the course of a day or evening. I like it and it does help keep your makeup in place. It has a gel consistency so people have stated it’s sticky but I use as little as possible and have not experienced that.
✓ Verified Purchase4 found this helpfulRead more
Lastar
Lastar
March 15, 2026
So Smooth
✓ Verified Purchase8 found this helpfulRead more
AbiKaii
AbiKaii
March 13, 2026
Im not a makeup expert but this seems to work. It is sticky to the touch if you leave it for a bit before applying makeup like you're supposed to. I did notice that I user more product than I though to use for it to feel like it was even on my face but the makeup itself came out good and generally I don't really like primers. Will buy again.
✓ Verified Purchase15 found this helpfulRead more
Leticia P
Leticia P
March 8, 2026
Definitely going to order it again! 🥳🥳🥳🥳
✓ Verified Purchase5 found this helpfulRead more
Tayler Paige Myers
Tayler Paige Myers
March 5, 2026
Have used this for 3 years, I would not apply foundation without this! Holds it in place and helps with dryness! A little goes a long way!
✓ Verified Purchase4 found this helpfulRead more
Kayy D
Kayy D
February 28, 2026
I love how much this primes your face. Sticky enough to hold the product but not so much that it feels heavy on your face. I’m a beginner in learning how to do a light beat and my first time trying this I loved how easy it was to apply to my face.
✓ Verified Purchase21 found this helpfulRead more
Luz
Luz
February 25, 2026
Very Good product
✓ Verified Purchase19 found this helpfulRead more
Brandy Skarupa
Brandy Skarupa
February 8, 2026
Very cute
✓ Verified Purchase16 found this helpfulRead more
Yaimaris Moreno Velázquez
Yaimaris Moreno Velázquez
February 6, 2026
This primer is definitely the best for your makeup; it's the best. I love how it makes my skin feel after applying makeup—it looks perfect.
✓ Verified Purchase3 found this helpfulRead more
Taiya Cox
Taiya Cox
February 6, 2026
Keeps me hydrated! Sometimes when I wear my skin tint my skin can have dry spots but this stops it and keeps my makeup on throughout the entire day!
✓ Verified Purchase15 found this helpfulRead more
Elena green
Elena green
February 2, 2026
Este primer es bueno, se siento firme la piel al usarlo
✓ Verified Purchase17 found this helpfulRead more
fayy.gee
fayy.gee
January 8, 2026
Love this primer!
✓ Verified Purchase8 found this helpfulRead more
Jessica
Jessica
January 4, 2026
This is my favorite primer! E.L.F. carries a few different types of primer and this one is made more for of a natural look. Perfect for just some concealer and blush and the primer provides the perfect glow and keeps makeup put!
✓ Verified Purchase3 found this helpfulRead more
Tatianna Brittany
Tatianna Brittany
December 26, 2025
First time starting makeup, this came in handy. Great primer
✓ Verified Purchase14 found this helpfulRead more
Miriam flores
Miriam flores
December 14, 2025
Excelente primer. Deja la piel suave y con un agarre perfecto para el maquillaje. Ayuda a que la base se fije mejor y dure más tiempo sin verse pesada. No deja sensación grasosa y mejora visiblemente el acabado del maquillaje. Muy recomendado.
✓ Verified Purchase20 found this helpfulRead more
Rihanna miller
Rihanna miller
December 9, 2025
The best primer EVER!!
✓ Verified Purchase15 found this helpfulRead more
Anneda Reid
Anneda Reid
December 2, 2025
One of my best primer to use, ease to use,valve of money also the,leaves your face soft and smooth, never goes wrong with e.l.f products. 🥰🥰❤️ make the makeup perfect on face.
✓ Verified Purchase12 found this helpfulRead more
Dana
Dana
November 19, 2025
I really like this primer! It goes on smooth, feels hydrating, and definitely helps my makeup stay in place throughout the day. The texture is a little sticky at first, but once it settles, my foundation grips really well and looks flawless. The only reason I didn’t give it 5 stars is because I wish the bottle was a bit bigger for the price. But overall, it’s a solid product and I would buy it again!
✓ Verified Purchase19 found this helpfulRead more
Dennys Cisneros
Dennys Cisneros
October 20, 2025
It makes me feel like this isn’t the same product, only because of the words it says on the front. I thought I was purchasing “the big gripper.” This one says “guerilla drip.” Might be the same product but I like products to match what I purchase online.
✓ Verified Purchase7 found this helpfulRead more
Kish T Mason
Kish T Mason
October 6, 2025
This grips so well and it is very hydrating. The best primer!
✓ Verified Purchase13 found this helpfulRead more
Nicol Teruel
Nicol Teruel
October 5, 2025
Es de mis favoritos, de los mejores primer que he usado en mi vida, lo recomiendo por su durabilidad y comodidad.
✓ Verified Purchase19 found this helpfulRead more
Kar Rodríguez
Kar Rodríguez
October 5, 2025
Muy bueno, es pegajoso y no levanta el maquillaje, dura muchísimo.
✓ Verified Purchase22 found this helpfulRead more
Cinthya
Cinthya
September 27, 2025
I love this primer because I use it daily for my makeup it leaves my skin soft gives a light non oily feel and helps makeup last longer
✓ Verified Purchase4 found this helpfulRead more
Devona jones
Devona jones
September 26, 2025
Very nice
✓ Verified Purchase11 found this helpfulRead more
Nubia guadalupe Ordonez bravo
July 8, 2026
I really like this primer. It feels lightweight, hydrates my skin, and helps my makeup stay in place for hours. It gives my skin a smooth finish without feeling greasy. I would definitely recommend it!
✓ Verified Purchase10 found this helpfulRead more
Christiane rodríguez
June 11, 2026
No puede faltarme jamás en mi rutina de maquillaje!!!
✓ Verified Purchase24 found this helpfulRead more
Jacqueline E Araoz
March 15, 2026
This is a beginner must have! It leaves a beautiful finish to start your foundation.
✓ Verified Purchase22 found this helpfulRead more
Jewella Rigby
January 8, 2026
This is one of the best primers I have ever used it groups ears make up on your foundation so well it also feels very hydrating on the skin. I would definitely recommend this primer. Also, if you’re on a budget, this would be perfect for you and still give you the best Coverage for your make up.
✓ Verified Purchase4 found this helpfulRead more
seasoneddiva
December 24, 2025
Just as good if not better than the high end brand!! It’s important to let it dry completely down before applying foundation!
✓ Verified Purchase22 found this helpfulRead more
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Frequently Asked Questions

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Orders are typically processed within 1–2 business days. You'll receive a confirmation email once your order is packed and ready to ship.
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Standard shipping takes 5–8 business days. Expedited options are available at checkout for faster delivery.
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Returns are free for damaged, defective, or incorrect items. For change-of-mind returns, a small return shipping fee may apply.
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We're sorry! Please contact us at care@bauthne.com within 7 days of delivery with a photo of the issue and we'll make it right immediately.
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Email us at care@bauthne.com or use the chat widget on our website. We typically respond within 24 hours on business days.