Hydrating Gel Makeup Primer with Hyaluronic Acid | Long-Lasting Grip

e.l.f. Cosmetics Power Grip Primer is a best-selling gel-based face primer designed to smooth skin and grip makeup for all-day wear. Its lightweight clear finish works for all skin types and skin tones, giving your skin a soft, naturally fresh look.

Formulated with hyaluronic acid, it helps the skin retain moisture for a plump and hydrated complexion. The gel texture melts into skin for a smooth base that holds foundation, concealer, and powder in place for hours.

This top-rated primer is non-comedogenic, 100% vegan, cruelty-free, made in a Fair-Trade Certified facility, and free from parabens, sulfates, triclosan, phthalates, and harsh chemicals.

⭐ Key Benefits

• #1 Primer in America

• Grips makeup for long-lasting hold

• Hydrating gel–based formula

• Gives skin a smooth, natural finish

• Clear, universal formula suitable for all skin types

• Non-comedogenic (won’t clog pores)

• Vegan & cruelty-free

⭐ Key Ingredient

• Hyaluronic Acid – boosts moisture and plumps the skin

⭐ How to Use

Apply evenly to clean skin before makeup. Pat in with fingertips and let set for 30 seconds before applying foundation.