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BAUTHNE · BEAUTY

+ 4% Niacinamide – Brightening Gel Makeup Primer

4.850+ verified reviews

Original price was: $17.89.Current price is: $10.79.

Save 40%$7.10 off
Tax included · 0.81 Fl Oz
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Description

The e.l.f. Power Grip Primer + 4% Niacinamide is a gel-based makeup primer designed to smooth the skin, brighten dullness, and grip makeup for long-lasting wear. This clear, lightweight formula creates a fresh, dewy base suitable for all skin tones and all skin types, including oily, dry, normal, and combination.

Infused with 4% Niacinamide, it helps even skin tone, improve radiance, and reduce the look of dullness. The hydrating gel texture melts into the skin and holds your foundation, concealer, and powders in place all day.

This clean, skin-loving formula is 100% vegan, cruelty-free, and made in a Fair-Trade Certified facility. Free from parabens, phthalates, sulfates, hydroquinone, triclosan, and other harsh chemicals.

Benefits
  • Brightening gel primer with 4% Niacinamide
  • Grips makeup for smooth, long-lasting wear
  • Gives skin a glowing, dewy finish
  • Clear primer suitable for every skin tone
  • Ideal for all skin types
  • Vegan, cruelty-free & Leaping Bunny Certified
What our customers say
Customer Reviews
4.8Based on 50 reviews
5
84%
4
16%
3
0%
2
0%
1
0%
Valery Quiroz
Valery Quiroz
July 8, 2026
Excelente estado, llega rápido y es el mismo de la imagen
✓ Verified Purchase5 found this helpfulRead more
Talia
Talia
July 3, 2026
travel size
✓ Verified Purchase3 found this helpfulRead more
Adeleine Gillespie
Adeleine Gillespie
July 1, 2026
10/10 very gripy and long lasting
✓ Verified Purchase14 found this helpfulRead more
Ashley
Ashley
June 4, 2026
I’ve been using e.l.f power grip primer for a while but decided to try the power grip primer + 4% niacinamide for the last 30 days. I have oily skin and after 12 hours of wear my face doesn’t have any oil showing and my makeup still looks like it did when I left for the office that morning. For oily skin I feel this works better than e.l.f power grin primer.
✓ Verified Purchase12 found this helpfulRead more
Lianis Castillo
Lianis Castillo
May 22, 2026
I really love this primer! It gives my skin a beautiful glow and makes my makeup look smooth and flawless. It feels lightweight, not sticky, and helps my makeup last longer. Definitely a must-have in my routine. Highly recommend!
✓ Verified Purchase24 found this helpfulRead more
Aleixs
Aleixs
May 20, 2026
My go to !
✓ Verified Purchase5 found this helpfulRead more
María Joaquina Carreño
María Joaquina Carreño
April 12, 2026
Me gusto mucho cumple a cabalidad con toda su función me lo entregaron en buen tiempo no deja que tu cutis se ponga grasoso tan rápido y el maquillaje se adhiere super bien
✓ Verified Purchase12 found this helpfulRead more
Valentine
Valentine
April 8, 2026
i love this product, if I forget to put primer on I can definitely tell a difference. The niacinamide isn’t much more expensive but adds to hydration and if you want a dewy base.
✓ Verified Purchase14 found this helpfulRead more
Chri-Shann Grant
Chri-Shann Grant
March 20, 2026
Sits so well under my makeup and gives such a naturally glowing look
✓ Verified Purchase16 found this helpfulRead more
Drena Berry
Drena Berry
March 6, 2026
The quality is very nice on the face , it grip good and it good primer for the face
✓ Verified Purchase22 found this helpfulRead more
Josueblandin
Josueblandin
February 19, 2026
Buen producto Excelente me encanta
✓ Verified Purchase15 found this helpfulRead more
Shayda Ampaanpenrot
Shayda Ampaanpenrot
February 2, 2026
Amazing quality, super sticky. I love it because it has Niacinamide in it. Would purchase again
✓ Verified Purchase22 found this helpfulRead more
Sandra Doldan
Sandra Doldan
January 31, 2026
Bueno ayuda con el maquillaje no es tan tan bueno como escuche pero cumple muy bien su función
✓ Verified Purchase13 found this helpfulRead more
Ne Ne
Ne Ne
January 19, 2026
El artículo llegó en buenas condiciones aunque la caja con un defecto tal cual lo que se ordenó
✓ Verified Purchase15 found this helpfulRead more
Awilda Pichardo
Awilda Pichardo
December 16, 2025
Me encanta ese labial ya que hidrata mucho los labios.
✓ Verified Purchase10 found this helpfulRead more
Eman Malak
Eman Malak
December 2, 2025
I like that 👍
✓ Verified Purchase22 found this helpfulRead more
Dahlia
Dahlia
November 4, 2025
I’ve been using the e.l.f. Power Grip Primer + 4% Niacinamide, and it honestly lives up to the hype! It gives my skin a smooth, hydrated base and makes my makeup last all day without feeling heavy or greasy. The texture is that signature sticky gel, but it sinks in nicely and creates the perfect grip for foundation or tinted moisturizer. What I really love about this version is the 4% niacinamide, it helps brighten my skin over time and keeps oil under control, especially in my T-zone. My makeup looks more even and glowy, and it stays put even through heat and long hours. It’s perfect for both dewy and matte looks, and it works well with every foundation I’ve tried.
✓ Verified Purchase23 found this helpfulRead more
Anabel Sinai Loza Ortiz
Anabel Sinai Loza Ortiz
October 24, 2025
“Absolutely love this primer. It gives a great tacky base that makes my makeup last hours longer. It goes on clear, feels hydrating, and leaves a beautiful dewy finish. Plus, the Niacinamide addition is great for my skin. A truly unbeatable drugstore find!"
✓ Verified Purchase12 found this helpfulRead more
Angie
Angie
September 22, 2025
The best primer out there, plus I love niacinamide so its a nice touch!
✓ Verified Purchase17 found this helpfulRead more
JenniferL
JenniferL
September 19, 2025
Me encanta, su textura primera vez que lo uso y quedé satisfecha con mi compra.Trae niacinamida
✓ Verified Purchase17 found this helpfulRead more
Your Discount Diaries❤️
Your Discount Diaries❤️
July 29, 2025
I love this primer. I have oily skin and trust me when I tell you I was able to wear my makeup throughout an entire wedding ceremony and reception without my makeup getting messed up. This primer went together well with my mac foundation. I will definitely buy this again.
✓ Verified Purchase7 found this helpfulRead more
Me encantó excelente producto !! Deja mi cabello totalmente hidratado suave y reconstruido. Lo recomiendo ampliamente .
Me encantó excelente producto !! Deja mi cabello totalmente hidratado suave y reconstruido. Lo recomiendo ampliamente .
July 25, 2025
Lo he usado ya 2 veces y es bueno. No es una maravilla pero cumple, aunque prefiero los de diferente formulación.
✓ Verified Purchase17 found this helpfulRead more
Nathalia Granada
Nathalia Granada
July 4, 2025
e.l.f. Power Grip Primer This primer is amazing! 💖 It leaves my skin soft and helps my makeup last all day. The niacinamide is a huge benefit for my skin. It's sticky at first, but it's perfect. I love this first! 💕 My makeup lasts all day and my skin feels great.
✓ Verified Purchase19 found this helpfulRead more
Bauthne Customer
Bauthne Customer
June 21, 2025
Cheap and satisfying product. Helps to smooth my makeup application. Gives a sticky effect when applied to create a barrier from the skin. Not greasy at all. Good product to buy ...budget friendly
✓ Verified Purchase16 found this helpfulRead more
Noelia sanchez
Noelia sanchez
June 18, 2025
10/10, it leaves the skin very beautiful, I loved it, I really recommend it.
✓ Verified Purchase8 found this helpfulRead more
Saboor Irfan
Saboor Irfan
June 5, 2025
I havent used it but I have one complaint and that you can see. Its so empty from above. Kindly fill it full.
✓ Verified Purchase17 found this helpfulRead more
Kels Nicole
Kels Nicole
May 15, 2025
Let me just start off by saying that I have repurchased this primer multiple times and it continues to hold a spot in my top 3 makeup primers! It really does keep makeup in place while providing some skincare benefits. Initially, it is quite tacky. But that is the purpose of this product. I like to apply this by first spreading it evenly all over my face, then pat it in to activate the gripping component. Once you have applied it, allow it to set for a few seconds to really work its magic. The stickiness is not uncomfortable, and I don't notice it after I apply makeup. This primer helps my makeup withstand heat, humidity, and sweat. The 4% niacinamide ingredient boosts skin appearance and smooths for the ultimate base for your makeup. It ensures your makeup locks into place but also provides hydration and brightness. One tip I have is to apply foundation/creams/concealers in one area at a time. I have found that if you apply your complexion products all over your face and then blend as you go, it can make makeup look a little patchy because the makeup adhered to the gripping primer. This is just my personal experience with this product. This is truly one of my absolute favorite makeup primers and I will always be sure to have it in my makeup collection!
✓ Verified Purchase20 found this helpfulRead more
Coletta
Coletta
May 1, 2025
It’s really amazing true to size
✓ Verified Purchase13 found this helpfulRead more
Bauthne Customer
Bauthne Customer
April 17, 2025
I love this primer. My skin has became dry over the past year and this has made a difference in my makeup application.
✓ Verified Purchase6 found this helpfulRead more
Lauree
Lauree
April 16, 2025
Works great!!! Delivered fast (5 hrs)!! But not full…..?
✓ Verified Purchase21 found this helpfulRead more
Leidy Vázquez
Leidy Vázquez
April 15, 2025
Muy buenos
✓ Verified Purchase9 found this helpfulRead more
SunSandNSeaReviews.
SunSandNSeaReviews.
April 15, 2025
These work so good I had to order another one, doesn't react to my sensitive skin and works with all skin types.
✓ Verified Purchase21 found this helpfulRead more
Julie:Tall,Corporate&Perimenopausal(tread lightly)
Julie:Tall,Corporate&Perimenopausal(tread lightly)
February 20, 2025
I’m blown away by how well this drugstore priced primer works! The picture is my face over 12 hours after I put my makeup on. And that’s 44-year-old skin! My process here was toner, moisturizer, this primer, then foundation and setting powder. Let it dry for about 1 minute before applying your foundation.
✓ Verified Purchase20 found this helpfulRead more
nataly
nataly
January 28, 2025
Me encanta como actúa la niacinamida en clima caliente, lástima no es compatible con los productos incluso los mismos correctores de elf se cuartea, y en otros hace efecto borrador con el único que me resultó compatible fue con el de physicans fórmula
✓ Verified Purchase18 found this helpfulRead more
Akevia King
Akevia King
January 9, 2025
This primer def gets the job done! Grip power is wonderful. My makeup has stayed the last few days working 10 hour shifts! The only thing I would say it avoid the eye area or over.moisturize under the eyes because those are tend to get a little dry using this product. Besides that you would love this product!
✓ Verified Purchase18 found this helpfulRead more
Brittania
Brittania
December 28, 2024
Love this elf power grip primer it has 4% niacinamide which makes it perfect for oily skin and makes my makeup last all day
✓ Verified Purchase9 found this helpfulRead more
Tyca 🍀❤️‍🔥
Tyca 🍀❤️‍🔥
December 9, 2024
I love it 🥰🥰🥰🥰
✓ Verified Purchase19 found this helpfulRead more
Ana ✨
Ana ✨
December 8, 2024
Only thing I use. Nothing else. Idk but it gives my make up a glow
✓ Verified Purchase12 found this helpfulRead more
Genesis Ramos
Genesis Ramos
December 2, 2024
It’s perfect it works so good
✓ Verified Purchase15 found this helpfulRead more
Phyllis Monsels
Phyllis Monsels
November 16, 2024
Love it, looks different in real life
✓ Verified Purchase5 found this helpfulRead more
Sharnacee
Sharnacee
November 13, 2024
this primer is definitely worth the hype. your makeup will last all day , won’t slide off once you apply a generous amount
✓ Verified Purchase9 found this helpfulRead more
Alicia Hager
Alicia Hager
November 11, 2024
Works great. No raccoon eyes at all! Even if I take a nap I wake up and my "face" is fully intact. This stuff is amazing but super light and washes off. Take your time between layers for full effect. Photo of me literally two minutes post nap for proof that this gripped light foundation, concealer, cream blush, powdered highlighter, eye shadow, mascara, eye brow pencil and even some lipstick left!
✓ Verified Purchase3 found this helpfulRead more
Staphanie Idoris24🇺🇸
Staphanie Idoris24🇺🇸
November 9, 2024
Good for dark
✓ Verified Purchase13 found this helpfulRead more
Yudy Izquierdo
September 10, 2025
I’m really impressed with this primer! The gel texture feels refreshing and hydrating on the skin, and it grips makeup so well that it lasts all day without sliding. I also love that it has 4% niacinamide—it helps even out my skin tone and adds a natural glow over time. It makes my makeup look smoother and stay put while giving skincare benefits. Definitely one of the best affordable primers I’ve tried!
✓ Verified Purchase9 found this helpfulRead more
Rachel Rodriguez de Leon
August 20, 2025
I love this e.l.f. Power Grip Primer with Niacinamide. It makes my foundation apply smoother, leaves my skin hydrated and even, and helps my makeup last all day. Perfect for a natural, radiant finish!
✓ Verified Purchase7 found this helpfulRead more
LAURA ISABEL
August 12, 2025
Demasiado encantadores, tienen una buena adherencia a la piel
✓ Verified Purchase12 found this helpfulRead more
Jehsia
May 28, 2025
Este primer es mi favorito, contiene niacinamida que es muy apto para piel grasa y todo tipo de piel, amoo🥰
✓ Verified Purchase20 found this helpfulRead more
Home on Liberty
January 18, 2025
It’s so lightweight and leaves my face smooth.
✓ Verified Purchase24 found this helpfulRead more
Jennifer Coriolan
November 25, 2024
Overall, I'm so happy with this primer and would highly recommend it to anyone looking for a reliable, oil-controlling primer that won't break the bank." 5/5 stars.
✓ Verified Purchase21 found this helpfulRead more
Luz Miranda
November 9, 2024
Es bueno, cuando te lo pones es pegajoso que es su función, hace que tu piel se vea intacta, y firme por todos lados, cuando agregas la base, no se te caerá el maquillaje en todo el día.
✓ Verified Purchase13 found this helpfulRead more
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