✦ Bauthne · Premium Beauty★ 4.8 Rated by 10,000+ Customers✦ Secure & Encrypted Checkout✦ Free Shipping on All Orders✦ 30-Day Satisfaction Guarantee✦ Bauthne · Premium Beauty★ 4.8 Rated by 10,000+ Customers✦ Secure & Encrypted Checkout✦ Free Shipping on All Orders✦ 30-Day Satisfaction Guarantee✦ Bauthne · Premium Beauty★ 4.8 Rated by 10,000+ Customers✦ Secure & Encrypted Checkout✦ Free Shipping on All Orders✦ 30-Day Satisfaction Guarantee✦ Bauthne · Premium Beauty★ 4.8 Rated by 10,000+ Customers✦ Secure & Encrypted Checkout✦ Free Shipping on All Orders✦ 30-Day Satisfaction Guarantee
BAUTHNE · BEAUTY

Hydro Grip Hydrating Makeup Primer – 12HR Makeup Grip with Hyaluronic Acid & Niacinamide

4.850+ verified reviews

Original price was: $41.99.Current price is: $28.99.

Save 31%$13.00 off
Tax included · 1.5 oz
🔥 Deal is 41% claimedLimited stock

In stock — ships in 2–3 days
VISAAMEXklarnaG Pay
Free shipping on all orders
30-day easy returns
Secure checkout
Description

Hydro Grip Hydrating Makeup Primer is a lightweight gel primer designed to hydrate the skin, grip makeup, and create a smooth dewy-looking base for long-lasting wear.

This award-winning primer helps makeup apply smoothly and stay in place for up to 12 hours while helping reduce the look of fading, patchiness, and uneven texture. The clear gel formula works across all skin tones and skin types, leaving the skin feeling fresh, hydrated, and prepped without a heavy or greasy feel.

Formulated with Blue Agave Extract, Hyaluronic Acid, Niacinamide, Aloe Water, and Hemp Seed Extract, this primer combines makeup grip with skincare-inspired hydration for a comfortable everyday base.

⭐ Benefits

Helps grip makeup for up to 12 hours

Creates a smooth base for makeup application

Hydrates skin for a dewy-looking finish

Helps prevent makeup from fading and patchiness

Helps makeup last longer throughout the day

Goes on clear for all skin tones

Works for all skin types

Helps visibly smooth uneven texture

Non-comedogenic

Silicone-free

Oil-free

Fragrance-free

Lightweight gel texture

96% natural-origin formula

⭐ Key Ingredients

Blue Agave Extract – Helps grip makeup and support long-lasting wear

Hyaluronic Acid – Helps hydrate and smooth the look of skin

Niacinamide, Vitamin B3 – Supports a smoother-looking complexion and helps improve the appearance of uneven texture

Aloe Water – Provides lightweight hydration and skin comfort

Hemp Seed Extract – Helps support moisture and skin conditioning

Glycerin – Helps attract moisture to keep skin feeling hydrated

⭐ How to Use

Apply 1–2 pumps onto the back of your hand.

Blend a thin layer onto clean skin before makeup.

Let the primer set for 60 seconds to activate the grip.

Apply foundation and makeup on top.

Wear alone for a fresh, dewy-looking glow.

For best results, let skincare and sunscreen fully absorb before applying primer.

⭐ Pro Tip

To help prevent pilling, start with one pump and apply a thin layer. Allow skincare and sunscreen to fully dry before primer application, then wait 60 seconds before applying foundation.

⭐ Formulated Without

Parabens

Silicone

Oil

Fragrance

Gluten

⭐ Product Features

Hydrating makeup primer

12-hour makeup grip

Dewy-looking finish

Clear gel formula

Lightweight and non-greasy feel

Helps smooth texture

Works under foundation and complexion products

Non-comedogenic

Silicone-free

Oil-free

Fragrance-free

Suitable for all skin tones

Suitable for all skin types

Award-winning formula

⭐ Full Ingredients

Aloe Barbadensis Leaf Water, Aqua/Water/Eau, Alcohol Denat., PEG-150 Distearate, Glycerin, Diglycerin, Polyglyceryl-10 Eicosanedioate/Tetradecanedioate, Cannabis Sativa (Hemp) Seed Extract, Opuntia Ficus-Indica Flower Extract, Prunus Avium Flower Extract/Prunus Avium (Sweet Cherry) Flower Extract, Agave Tequilana Leaf Extract, Sodium Hyaluronate, Niacinamide, Sorbitol, Pullulan, Inositol, Betaine, Carbomer, Maltose, Xylitol, Sodium Hydroxide, PVM/MA Copolymer, Glyceryl Acrylate/Acrylic Acid Copolymer, Propylene Glycol, Panthenol, Vegetable Amino Acids, Hydroxyacetophenone, Sodium Phytate, Citric Acid, Alcohol, Benzoic Acid, Sodium Metabisulfite, Sodium Benzoate, Dehydroacetic Acid, Benzyl Alcohol, Potassium Sorbate, Phenoxyethanol.

⭐ Storage Instructions

Keep tightly closed after use.

Store in a cool, dry place.

Keep away from direct sunlight and excessive heat.

Keep out of reach of children.

⭐ Disclaimer

What our customers say
Customer Reviews
4.9Based on 50 reviews
5
92%
4
8%
3
0%
2
0%
1
0%
Summer
Summer
June 4, 2026
This makeup primer helps my makeup grip well. Though, I gave the product 4 stars because it’s pretty thick on the face. I like a thinner solution that’s lightweight. This feels a bit heavy and tight. Maybe that’s what it’s supposed to do but either way, it doesn’t fit my preference in a primer.
✓ Verified Purchase22 found this helpfulRead more
Kalei O.
Kalei O.
March 30, 2026
I really love this primer when doing my full face makeup ! It does exactly what it’s intended to do & some of the best primer I’ve used . I’ve had it in my cart for quite some time as an item I wanted to try & I was finally able to try it when it went on sale & I wasn’t disappointed ! I had gotten the eye primer & loved it, so I figured the makeup primer was probably just as good ! It is comparable to Elf Power Grip Primer which is my usual primer, but like I said, I got this on sale & had been wanting to try it, so I did . I probably wouldn’t purchase it again unless it was on sale since it is expensive at full price, but if money isn’t an issue then I’d say it’s 100% worth it ! But if you’re looking for a more affordable option, of course the OG Elf Power Grip is the way to go ! I am including pictures of my makeup I did using the Milk Primer for reference 😊
✓ Verified Purchase3 found this helpfulRead more
Yuderka
Yuderka
March 24, 2026
Mi favorito por siempre
✓ Verified Purchase8 found this helpfulRead more
Momo
Momo
January 3, 2026
I have been using the Milk Hydro Grip Primer for years and recently picked up another one when I saw an Amazon Prime Black Friday deal that was slightly cheaper than Sephora’s sale. This primer contains hyaluronic acid, which makes it very hydrating and comfortable on the skin. I have sensitive skin and have never experienced irritation or breakouts from this product. One thing worth noting is that the primer feels quite tacky when first applied. While this may not be everyone’s preference, I actually appreciate it because my foundation adheres extremely well and lasts longer throughout the day. Once powder is applied, the sticky feeling completely goes away, so it is not an ongoing issue. This primer is on the pricier side, but for me it is worth it since it consistently performs well and works with my sensitive skin. A small amount goes a long way, which helps justify the cost. Overall, this is a dependable, hydrating primer that delivers excellent makeup grip, and I will continue to repurchase it.
✓ Verified Purchase7 found this helpfulRead more
Brandy Joseph
Brandy Joseph
July 12, 2025
It absorbs so nicely into the skin and I saw an instant difference in my make compared to using elf matte gel primer and brightening also shein dupe. It diffinitely makes your make apply better so flawless and I love it
✓ Verified Purchase13 found this helpfulRead more
Precious
July 28, 2026
I'm a fan of the FLOWERKNOWS Little Angel Dewy Hydrating primer. This was recommended as a dupe for it. I don't think it's the same to be honest, but this is still a good primer. It makes my makeup application very smooth and look better. The size is BIG though, you will be using this for a long time and it's not very travel friendly FYI. I'm still on the hunt for a good dupe of my fave primer but I may just break down and purchase it specifically at this point lol.
✓ Verified Purchase9 found this helpfulRead more
Victoria
July 19, 2026
Favorite primer! I know there are cheaper dupes out there, but nothing can compare to this one. My makeup always stays on all day long! Definitely worth the money! Lasts me a while and I would where this every day for work!
✓ Verified Purchase3 found this helpfulRead more
Laurie
July 1, 2026
I love this primer, really helps my makeup last for hours.
✓ Verified Purchase17 found this helpfulRead more
Linda Holman
June 21, 2026
Best primer ever
✓ Verified Purchase19 found this helpfulRead more
Olivia Crain
June 11, 2026
It definitely grips! I love this. Expensive but good product. Careful not to get it in your eyes.
✓ Verified Purchase7 found this helpfulRead more
Betsy Ferguson
May 11, 2026
Love this primer! I've been struggling to find a good primer as a 36year old with combo skin. It's been awhile since I've felt like a primer actually made my makeup last till the end of the day. This one does the job!
✓ Verified Purchase18 found this helpfulRead more
LaurelC
May 1, 2026
This product provided exactly what it promised. I don't wear full face makeup often because I have sensitive skin, but as I've aged, the lines are developing and I needed something to help smooth out the foundation application. I was able to wear my makeup for 8 hours and still have it look fresh when I removed it. It also seemed to enable easier makeup removal as well. My face was far less irritated and red when I washed my face.
✓ Verified Purchase18 found this helpfulRead more
Bauthne Customer
April 30, 2026
I don't typically use primers so looking for a good one was a challenge. This was recommended and I'm so glad I tried it! It does it's work well, hydrating my skin along the way. My makeup stays put until I take it off, no more disappearing on me by lunch. It is sticky but that's the the point, your make up sticks to it. It does dry. I use a little powder and a setting spray and never have a problem with sticky skin.
✓ Verified Purchase5 found this helpfulRead more
Bauthne Customer
April 19, 2026
Quick shipping, quality product!
✓ Verified Purchase9 found this helpfulRead more
Rebecca W.
April 15, 2026
I love the primer, it makes my skin soft, goes sticky but absorbing quick in skin and becomes soft and smooth, at 74 I don't wear makeup but I do try to take care of my skin 🙂
✓ Verified Purchase20 found this helpfulRead more
Private Name
March 6, 2026
I am loving this primer! I'm in my 40's and was dealing with my foundation making me look older. I've tried other primers without much improvement. I watched some videos from professional makeup artists over 40 and this primer was recommended, so I decided to give it a try. I'm so thrilled to have discovered this primer. It's not cheap, but I was spending even more on Il Makiage primer, which was not helping me out much. I'm now using a combo of the Milk primer with the Il Makiage Woke Up Like This foundation, and it's a game changer. It gives me a much more natural looking and hydrated looking finish!
✓ Verified Purchase12 found this helpfulRead more
sunnydayz
February 19, 2026
I’ve never used a primer before but this really helps my makeup stay smooth throughout the day. It initially has a smell not bad just a smell but it goes away immediately.
✓ Verified Purchase13 found this helpfulRead more
Dana Riley Graham
February 16, 2026
Love this primer. It really does work. I don’t go without it now.
✓ Verified Purchase5 found this helpfulRead more
Jasmine
February 16, 2026
I LOVE this make up primer. It goes in sticky but it makes my foundation settle well without lifting.
✓ Verified Purchase21 found this helpfulRead more
R.E.
February 7, 2026
Excellent primer that is hydrating. No sticky film. Foundation glides on easily.
✓ Verified Purchase22 found this helpfulRead more
M
January 27, 2026
This product starts to get tacky as you apply it. I think it does well as a grip primer. My biggest issue with the Milk hydro grip primer is that it has a horrid smell. It’s really bad and not something you want to smell on your face. The smell does go away after the product completely dries.
✓ Verified Purchase24 found this helpfulRead more
jem
December 30, 2025
Really nice! I use it alone to create a barrier.. my work is dirty... It's also one of the very few primers that does not break my face out
✓ Verified Purchase6 found this helpfulRead more
Ms. Dee
December 25, 2025
Such a great primer. Would definitely recommend.
✓ Verified Purchase16 found this helpfulRead more
Tyraf
December 15, 2025
Love
✓ Verified Purchase11 found this helpfulRead more
Longevity.Lab
December 14, 2025
Great sticky primer!
✓ Verified Purchase4 found this helpfulRead more
Bauthne Customer
December 13, 2025
First time trying hydro grip and loving it!
✓ Verified Purchase6 found this helpfulRead more
Zainab
December 4, 2025
If you have a combination or dry skin, this is so for you!!!!It literally kept my makeup in place for 12 hours. Love itttt
✓ Verified Purchase23 found this helpfulRead more
Mandi Sessoms
December 4, 2025
Milk primer gives my skin a youthful hydrated look (not always an easy task at 45). It can feel a bit sticky at first, but that subsides as it dries. I do recommend giving it some drying time before applying makeup. I’ve tried many primers and keep coming back to this one.
✓ Verified Purchase23 found this helpfulRead more
darlene dubose
December 2, 2025
My perfect primer
✓ Verified Purchase21 found this helpfulRead more
Melinda Emerson
November 29, 2025
This is the best primer on the market. The Milk brand is the best on the market; I use nothing else.
✓ Verified Purchase15 found this helpfulRead more
Cherries
October 31, 2025
this product is great, it keeps my makeup on, even overnight, gives a cool finished look, i highly recommend!
✓ Verified Purchase24 found this helpfulRead more
Keleisha Hamilton
October 24, 2025
Still one of my favorite primers
✓ Verified Purchase14 found this helpfulRead more
SClegg
October 16, 2025
This is the best primer I’ve ever found and I’ve tried a lot. Smoothly, not sticky, and feels hydrating.
✓ Verified Purchase8 found this helpfulRead more
Wendy
September 28, 2025
Mi mejor adquisición lo amé
✓ Verified Purchase20 found this helpfulRead more
Oscar
September 23, 2025
Es de muy buena calidad, es muy ligero mis poros se redujeron un 80% muy durable por bastantes horas de los mejores primeros que he tratado.
✓ Verified Purchase12 found this helpfulRead more
Gina
September 20, 2025
First, let me say I love the Milk brand product line. You can be confident knowing that you are applying products that are made with clean ingredients. I particularly love this hydro grip primer. My makeup easily wears for 12 to 18 hours without needing touch-ups. The primer does go on tacky as it is a gel, but that is the way it's meant to be. You can still easily apply your foundation over the primer. I put on moisturizer, then this primer, then foundation. I would highly recommend this primer and highly recommend this brand.
✓ Verified Purchase4 found this helpfulRead more
Anna Alexander
September 18, 2025
I honestly don't think I can live without this primer. It makes my makeup look so good. I use it with a Nars foundation as the formulas seem to work well together. Best primer!
✓ Verified Purchase8 found this helpfulRead more
Caroline Kamau
September 16, 2025
Love it. It keeps my makeup in place with a smooth finish. Great for sensitive skin
✓ Verified Purchase7 found this helpfulRead more
Bauthne Customer
September 13, 2025
Literally love this primer! I’ve been using this as my go to primer for years!
✓ Verified Purchase10 found this helpfulRead more
Tonya Guinn
September 12, 2025
Love this product SO much!
✓ Verified Purchase15 found this helpfulRead more
XCon
September 10, 2025
I love the feel of this on my face. Its a good product. My makeup lasts. I use it daily
✓ Verified Purchase17 found this helpfulRead more
Katiuska
September 6, 2025
Genial
✓ Verified Purchase12 found this helpfulRead more
Son súper cómodas
August 24, 2025
Excelente producto
✓ Verified Purchase14 found this helpfulRead more
Kathleen Kerr
August 19, 2025
This primer works very well for me. Primer applies easily with good coverage. Makeup lasts all day
✓ Verified Purchase13 found this helpfulRead more
Miranda
August 2, 2025
Cult classic for a reason. I have sensitive skin, and milk primer works for me. It works under most my foundations, and helps make the make up stay. If I use the wrong the wrong primer, my face will separate. This primer lasts!
✓ Verified Purchase23 found this helpfulRead more
The A-List
August 2, 2025
It was okay. I felt like it left my face a bit shiny. But makeup definitely held on well.
✓ Verified Purchase3 found this helpfulRead more
Pnwbulldog88
July 13, 2025
From now on I won’t use any other “grip primer” this product actually worked on my dry skin and kept it moisturized and my makeup on for over 12 hrs. What a wonderful product! I’m so thankful I found it.
✓ Verified Purchase19 found this helpfulRead more
Maria Castanon
July 7, 2025
Love the product! Definitely give a solid moisturizing base, will be purchasing again😄
✓ Verified Purchase5 found this helpfulRead more
Truckafish
June 20, 2025
One of the best! I get many compliments when I use this base under my foundation. It provides a smooth and clean look. It is a noticeable difference without it.
✓ Verified Purchase9 found this helpfulRead more
Kristina
June 15, 2025
Good primer, good for oily acne prone skin, no breakouts, minimizes your pores, and keeps your makeup in tact, easy to wash off, non sticky, 100% worth the buy
✓ Verified Purchase4 found this helpfulRead more
Zero risk, all reward
Shop with Confidence
30-Day Money-Back Guarantee
Not happy with your order? Return it within 30 days for a full refund — no questions asked, no hassle whatsoever.
Secure & Encrypted Checkout
Your payment is protected by SSL 256-bit encryption. We never store your card details — your security comes first.
Free Shipping on All Orders
Enjoy free standard shipping on every order — no minimum required. Fast, reliable delivery straight to your door, fully tracked.
Got questions?

Frequently Asked Questions

How long does it take to process my order?
Orders are typically processed within 1–2 business days. You'll receive a confirmation email once your order is packed and ready to ship.
How long does shipping take?
Standard shipping takes 5–8 business days. Expedited options are available at checkout for faster delivery.
Is shipping free?
Yes! We offer free standard shipping on all orders — no minimum spend required. Fast, reliable delivery straight to your door.
How can I track my order?
Once your order ships, you'll receive a tracking number via email. You can use it to follow your package in real time on the carrier's site.
Do you accept returns?
Yes, we accept returns within 30 days of delivery for items in their original, unused condition. Contact our support team to initiate a return.
Are returns free?
Returns are free for damaged, defective, or incorrect items. For change-of-mind returns, a small return shipping fee may apply.
What should I do if I receive a damaged or wrong item?
We're sorry! Please contact us at care@bauthne.com within 7 days of delivery with a photo of the issue and we'll make it right immediately.
Is my payment secure?
Absolutely. All transactions are encrypted with SSL technology. We accept Visa, Mastercard, Amex, Klarna, and Google Pay through our secure checkout.
Can I cancel or change my order?
Orders can be modified within 1 hour of placement. After that we move quickly to pack — contact us at care@bauthne.com as soon as possible and we'll do our best to help.
How can I contact Bauthne support?
Email us at care@bauthne.com or use the chat widget on our website. We typically respond within 24 hours on business days.